2005
Level 5 Holding SAL is founded in Lebanon and takes majority shareholding in the Tree Ad Group and Ligne Bleue SARL.
Est. 2005 Beirut, Lebanon
To Lead People,
Walk Beside Them
A diversified holding group building brands and growing companies across Media, Hospitality and Retail.
0
Years of Growth
0
Business Verticals
0
Portfolio Companies
0
Employees
About Us
Our goal is to generate value by building brands and growing companies.
Learn more about usWho We Are
Level 5 Holding is a company specialized in establishing, acquiring and managing corporations and businesses of varied domains. Our portfolio is broad in diversification spanning over three main arms: Media, Hospitality and Retail. We are a dynamic group that constantly seeks opportunities and reaches out to new territories across the Region. We employ strategic thinking to ensure sustainability and continuity, but above all, operate responsibly to promote an environment of high integrity and ethics.
What We Do
We act as a progressive solution provider, offering sound business and managerial advice to companies within our portfolio, while seeking new territories and opportunities for growth. Dedication, humility, courage, professionalism and respect are the core values that drive us. At Level 5 Holding, we believe in keeping it low to raise it high. Our methods may be bold but we're not.
Our Portfolio
Three Arms, One Vision
The knowledge base amongst our management team members, and the years of experience they have spent in their respective fields, enable Level 5 Holding to service a variety of business areas.
01
9 Companies
Media
Representation, outdoor advertising, publishing and printing across Lebanon and the Gulf.
Discover
02
3 Companies
Hospitality
Beach resorts, boutique hotels and lifestyle destinations on the Mediterranean coast.
Discover
03
2 Brands
Retail
Exclusive representation of renowned international fashion and lifestyle brands.
DiscoverGroup Structure
Our Group at a Glance
Fourteen companies organised under three complementary verticals.
Our Journey
Chronological Milestones
2015
We develop the hospitality branch, establish La Réserve SAL, and set up Orchid Beach Lounge, a mixed use project in Batroun.
2024
We launch Escape by Orchid Boutique Hotel, our first venture into hotels, further consolidating our hospitality expertise.
Leadership
Our Management Team
A progressive management team of young spirited professionals drawn together from varied backgrounds by their avant-gardism and ethical business outlook, managing over 200 employees in different domains.
Mazen Moussallem
Chairman
Chairman of Level 5 Holding and founder of the majority of the holding's subsidiaries. After graduating from the Business School of the American University of Beirut in 1992, Mazen joined the Advertising field and has since remained one of its active players. Tree Ad Group, which he founded in 1999, ranks today among the top Media Houses in Lebanon and the region.
Kinda Mourani
General Manager — Retail & Hospitality
Kinda joined Level 5 Holding in 2013 in the capacity of PR and Communication Manager. She holds a Bachelor of Arts and a Masters Degree in Design, and has over 15 years of experience in the Media, Production and Events industries. In March 2021 she was appointed General Manager of the Retail and Hospitality verticals of the Group.
We Employ Strategic Thinking to Ensure Sustainability and Continuity
Let's talk about how Level 5 Holding can create value together.
Get in Touch